Comperia.pl Group S.A., listed on the Warsaw Stock Exchange (GPW), has had an intense year full of significant changes—including investments in its proprietary e-commerce payment solution and brick-and-mortar financing services, alongside an exit from the media sector and shifts in leadership.
Founded in 2007 as Poland’s first financial comparison platform, Comperia.pl Group has since evolved into a diversified business with three core segments:
✔ Insurance (comparison services & brokerage)
✔ E-commerce (payment solutions for online & offline retail)
✔ Advertising & financial services brokerage
Throughout 2024, all three divisions—as well as the company’s leadership—underwent strategic transformations aligned with its long-term growth strategy.
E-Commerce Replaces Media Investments
In 2021, Comperia.pl S.A. began diversifying its business by launching the Comfino payment marketplace—an innovative tool that enables both online and offline merchants to offer their customers (B2C and B2B) a wide range of financing options, including Buy Now, Pay Later (BNPL), installments, leasing, and instant payments via BLIK.
By 2023, the company had invested over PLN 3 million in the project. As the solution entered its commercialization phase, Comfino was spun off into a separate business division within the Group.
“To focus more on the expansion of Comfino, we decided to exit the digital media sector and sold the Telepolis.pl portal, which we had developed since 2014. According to Mediapanel data, by 2023, Telepolis.pl had become one of the most widely read Polish media outlets in the Science & Technology category.”
– Szymon Fiecek, CEO of Comperia.pl Group“The majority of the PLN 9.6 million paid for Telepolis.pl by Online Ventures was reinvested into Comfino, particularly in further technological development, business scaling, and expanding the merchant network.”
At present, over 2,000 merchants have integrated Comfino’s payment solution, operating across various industries—including sectors less saturated by competitors, such as:
🔹 Medical (Medicover Optyk, Medicover Stomatologia, Kliniki.pl)
🔹 Jewelry (Briju – both online & offline)
🔹 Automotive (Yanosik)
🔹 Funeral services (Klepsydra Group companies)
Additionally, Comfino has been integrated as a plug-in for multiple SaaS e-commerce platforms, with RedCart joining the network in 2024.
ComperiaLead – Affiliate Marketing for Everyone
At the end of 2023, ComperiaLead launched an updated user panel, designed to enhance the efficiency of its affiliate marketing platform. Further improvements were introduced throughout 2024.
A notable innovation is the implementation of an AI-powered chat tool, which has been trained on proprietary ComperiaLead knowledge and data. This allows it to instantly assist affiliates, resolving common issues in real-time.
“For our users, education is key to success. Our goal is to help them recommend financial products more effectively—and, as a result, generate higher earnings.”
To support this initiative, ComperiaLead launched a new blog in 2024, featuring expert content on affiliate marketing, finance, and digital advertising.
For active affiliates, the blog also provides insights into contests, promotions, and exclusive program benefits.
“In Q1 2025, we will take this a step further by launching an online course for ComperiaLead users. The course will cover essential skills in digital marketing, affiliate strategies, and financial product promotion.”
– Szymon Fiecek, CEO of Comperia.pl Group
Synergy in Credit & Insurance Brokerage
In 2024, Comperia Group also expanded its financial and insurance product offerings. A key milestone was the offline rollout of ComperiaRaty, which had previously been available only online. Now, the service is accessible via brick-and-mortar financial brokers, broadening its customer reach.
Additionally, Comperia Ubezpieczenia’s insurance agents gained the ability to offer financial products, providing them with an additional revenue stream.
For insurance brokers, key improvements included:
✔ Enhanced CRM system with sales-boosting tools
✔ Faster process for issuing car insurance policies (AC/OC)
“Both ComperiaRaty and Comperia Ubezpieczenia are constantly expanding their product offerings through new partnerships with financial and insurance institutions.”
Leadership Changes
In 2024, Cezary Tokarski—previously Commercial Proxy (Prokurent)—was appointed to the Management Board, replacing Paweł Szukalski, who completed his tenure.
Tokarski is a highly experienced manager who has been with the Group for over a decade. He will continue to oversee the development of ComperiaRaty and ComperiaLead, driving the implementation of cutting-edge technologies, including AI.
New Appointments in 2024:
🔹 Mariusz Fornal – Appointed as Commercial Proxy (Prokurent) and continues as IT Director
🔹 Miłosz Mickiewicz – Appointed Sales & Business Development Director for Comfino
🔹 Rafał Bojarczuk – Appointed Management Board Member at Comperia Ubezpieczenia Sp. z o.o.
Bojarczuk has been with Comperia Ubezpieczenia since its inception in 2014, advancing through various leadership roles.
“Each of these individuals has played a crucial role in our business and put their heart into developing our company. These are extraordinary talents whom we have given increasing responsibility over time. They are open to new initiatives and will help us grow even faster.”
– Szymon Fiecek, CEO of Comperia.pl S.A.“All of these promotions were internal, aligning with our strategy of fostering engagement and recognizing our top experts.”