The Comperia Group, listed on the Warsaw Stock Exchange (GPW), has signed a one-year contract with OLX Group. Through this partnership, OTOMOTO customers will gain access to various car financing options via Comperia’s bank offer comparison services and the ComperiaRaty platform. In the near future, the cooperation is also expected to expand, enabling customers to purchase car parts and accessories using Comfino, Comperia’s e-commerce payment solution.
[UPDATE – January 29, 2025, 14:40]
OTOMOTO has exercised its right to unilaterally modify the scope of cooperation and decided to expand it. As a result, Comperia.pl has been granted exclusive access to 100% of OTOMOTO’s advertising space and has become the sole financial services provider on the platform. Source: Current Report No. 4/2025.
[Original Announcement]
ComperiaRaty will tailor the best financing options for each car buyer on OTOMOTO, Poland’s leading automotive platform, with financing available up to PLN 300,000.
“We are growing as a financial product and service comparison platform, evolving as a fintech, expanding our insurance segment, and managing ComperiaLead, our affiliate network that helps bloggers and content creators generate real profits.”
“We have outgrown the advertising and financial intermediation sector. This is what we do best, and the best in the market want to work with us. We are consolidating the industry and proving that we know how to generate revenue like no one else,”
says Cezary Tokarski, Member of the Management Board of Comperia Group, responsible for the implementation of the project.
A Strong Comeback – Comperia Knows How to Generate Profit
“This marks a comeback after three years since we were last the exclusive financial partner of OTOMOTO. But today, we are in a completely different position—stronger, bigger, and with an even better offer from banks and financial institutions,”
says Szymon Fiecek, CEO of Comperia Group.
Thanks to this new agreement, Comperia Group, now operating as a Small Payment Institution (MIP), has become one of the largest car-fintech players in Poland. The contract outlines various cooperation models, with the final transaction value depending on the selected model—guaranteeing up to PLN 13 million in revenue.
Founded in 2007, Comperia.pl started as a financial comparison platform but has since diversified into three main business pillars:
- Insurance – Through the Compero.pl comparison platform and insurance brokerage under Comperia Ubezpieczenia.
- E-commerce Payment Solutions – Powered by Comfino.pl.
- Advertising & Financial Services Brokerage – Managed through ComperiaLead.pl, a top affiliate network.
This third segment remains the company’s most profitable, generating PLN 22.4 million out of PLN 43.3 million in total revenue for the first three quarters of 2024. The company specializes in acquiring new clients for its 19 partner banks, leveraging referral-based recommendations and strategic online advertising.
Half of Poles Dream of Changing Their Car – How Do They Buy Used Vehicles?
At the end of 2024, OTOMOTO published a report titled “Financing New and Used Cars in Poland”, which highlights key trends in car purchases. The report reveals that buying a car with cash remains the most popular method for used vehicles priced up to PLN 50,000. However, this is changing.
“Modern financing options are increasing access to newer vehicles for a wider range of drivers, creating a real opportunity to lower the average age of cars in Poland—currently around 15 years,”
says Agnieszka Czajka, General Manager of OTOMOTO, OLX Group.
For higher-priced vehicles, financing options such as loans, leasing, and long-term rental are gaining traction. Despite many buyers expressing a preference for newer cars, OTOMOTO’s data shows that cheaper options are still the most commonly purchased.
According to a survey of 1,000 drivers aged 25+, 47% of respondents would like to own a new car, yet only 39% plan to buy one in the near future. Toyota remains the top choice among new car buyers, while Audi dominates the used car import market.